Delusion Theory · every Tuesday

Everything great started as someone's delusion.

A newsletter every Tuesday about believing in things that don't exist yet, figuring out how to make them real, and everything that happens along the way.

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Quentin Allums
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Quentin speaking on stage
Quentin Allums in a green hat and leather jacket
The person behind all this

Yo. I'm Quentin.

In 2018 I started a personal branding and video agency. The strategy was "hope we go viral." It worked, which was the problem: $80K months, then $20K months.

Since then I've run marketing for one of the largest podcasts in the world, gone full-time as a creator, and coached creators and founders on their businesses. 1B+ views along the way. Now I'm rebuilding in public, and writing down what I notice.

Read the whole thing, in panels

Get a little more delusional.

Delusion Theory. One email every Tuesday. What's in it